action for the cool TV medium that translated that sharp 
image into the impression of a phony. I suppose “phony” is 
something that resonates wrong, that doesn’t ring  true. It 
might well be that F.D.R. would not have done well on TV. He 
had learned, at least, how to use the hot radio medium for his 
very cool job of fireside chatting. He first, however, had had to 
hot up the press media against himself in order to create the 
right atmosphere for his radio chats. He learned how to use the 
press in close relation to radio. TV would have presented him 
with an entirely different political and social mix of components 
and problems. He would possibly have enjoyed solving them, for 
he had the kind of playful approach necessary for tackling new 
and obscure relationships.

     Radio affects most people intimately, person-to-person, 
offering a world of unspoken communication between writer-